Goal
Help B2B and B2C tech companies increase top-line growth by infusing proven marketing leadership and professional services expertise.
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Consultants
Doug Madgic
principal
Doug Madgic
I develop and execute software professional services that drive customer satisfaction, license renewals, and revenue growth.
I leverage expertise of key Services delivery steps and incorporate key delivery principles that cut through the noise of chaotic projects and bring engagements to closure faster. Whether delivering a pilot, an upgrade or a full implementation, I’m familiar with the key steps to deliver on a customer’s vision and growth journey.
What sets me apart is my commitment to your success, and accountability for delivering results requiring minimal oversight. I collaborate through inclusion, tolerate ambiguity and lead with adaptability as a sustainable model for leading continuous change. I also support and coach teams and individuals effectively, while fostering and driving shared accountability for team and organizational results.
André Lafayette
principal
André Lafayette
I deliver well-executed plans and programs that drive growth.
The training and experience in senior marketing roles at leading B2B and B2C companies enable me to diagnose and deliver answers to you in less time. I’ve successfully managed most aspects of marketing, which allows me to take a holistic view and provide comprehensive solutions.
What sets me apart is my customer-centric and data-driven approaches, sales collaboration, and continuous innovation. I love to win. The only way to know you’re winning is to use data to keep score. Partnering with sales is a passion of mine. When sales and marketing work together, anything is possible. I also love to learn fast and then quickly adjusting a plan or campaign. You can’t succeed with cookie-cutter approaches or repeating the same things over again.